Media, sports and image rights
Introduction
Protecting and commercialising content, broadcasting rights and the names and images of athletes, artists and public figures.
The growth of sport, entertainment and digital media in the Kingdom has created new rights and new disputes. Clubs, leagues, producers, platforms and talent all need clarity on who owns content, who may broadcast it, and how names and images can be used.
We advise on copyright in films, music, games and broadcasts, including the making available right introduced by the new Copyright Law, on media rights agreements for events and leagues, and on influencer and advertising activity regulated by the General Authority for Media Regulation.
Image rights deals for athletes and public figures need careful drafting on use, approvals, exclusivity and conduct. We draft and negotiate them for brands, clubs and talent, and act when names or images are used without consent.
How we help
What the work covers
Content rights
Ownership and licensing of films, music, games and digital content.
Broadcasting
Media rights for events, clubs and leagues, and their distribution to platforms.
Image rights
Endorsement and image rights agreements for athletes and public figures.
Enforcement
Action against piracy and the unauthorised use of names and images.
Contact